About Us

This is the Deal Inc. is a business management firm based in Toronto. We provide accounting, consulting, and financial planning services for entertainment business professionals.


This is the Deal Inc. started in 2008 after founder Joe Bartok finished working in finance roles at several independent and major record labels.

Balancing the intersection of business and the arts, This is the Deal has become the ideal choice for a diverse array of entertainment professionals including musicians, artist managers, DJs, record labels, actors, comedians, photographers, music/film/TV distributors, publishers, producers, dancers & choreographers, etc.

With a strong passion for the arts, our team understands the creative aspects of your business.

What We Do


From bookkeeping to payroll (or even “receipt crunching”) we’ve got you covered.


Tax Preparation and Filing

Whether you’re a “first time filer” or an international corporation looking to file past years, we have the solution.

Business Management

Overseeing all aspects of the client’s financial activity, this is our most comprehensive service offering.

Why Choose Us?

We Understand Your Business

Our team has been carefully selected to ensure a diverse and creative working culture based around a shared passion for the arts. With a group of people who understand the creative aspects of your work, you can rest assured that your business is in good hands. Learn more about our team.

Real Experts

TITD employs financial and business management consultants with years of industry experience. Whether you need a Chartered Professional Accountant, financial advisor, or industry veteran, we have what you’re looking for. Book a consultation.

Our Clients Dig Us

Combining the strength of a “big five” accounting firm with the hands-on care and attention of a boutique company, client satisfaction is our top priority. View our testimonials.

“I would highly recommend TITD to any professional working in the creative sphere. Their knowledge of finances for the Entertainment Industry are second-to-none."

- Jules Lynch, OnlyReal Entertainment

Let’s Work Together